S1 pupils from St Andrews RC in Kirkcaldy recently took part in a breakfast cereal challenge set by Fife Council’s Culture of Enterprise programme. Working in teams, their mission was to create an exciting new breakfast cereal for today’s market!
Each team had to name their business, create logos/branding, undertake market research, create a marketing campaign, work out the price and related finance and then create the PowerPoint for presenting to the selected ‘dragon judges’. Each class had to compete to get to the semi-final and then the final. What an achievement from our S1 pupils.
The panel of dragons at the final were Lindsay Roy, former MP, Lynn Lloyd from Fife Council Economic Development, Councillor Altany Craik, and Mr Callaghan, Head teacher at St Andrews RC.
The four finalists presented their ideas, with Shark Attack declared as the overall winner- with Mr Smorz, coming a very close second.
Lynn Lloyd, Economic Adviser within Economic Development said: “I thought the level of effort, commitment and creativity across the exercise was truly amazing, considering all the current aspects of net zero, sustainability, fair trade, social media etc, plus the overall importance of advertising and marketing. Even internationalisation was addressed! Each one of the finalists deserved to be a winner.”
Councillor Altany Craik was extremely impressed with the pupils’ input, commenting: “I was blown away by the efforts and presentations of the teams. A credit to themselves, the school, and their families. Well done to all involved in making the challenge such a success. It was a pleasure to be one of the Dragons.”
Former MP, Lindsay Roy, said: “This initiative enabled pupils to develop their creative skills and effective teamwork. The pupil presentations were outstanding, and it was clear that they had enjoyed this stimulating learning experience. Congratulations to all concerned - a real success story.”
Lindsay complimented the teacher, Ms Khanam and her team, saying they had “provided pupils with a most enjoyable learning experience. Well done!”
Ms Khanam said she was “very proud of all pupils who took part in this challenge - they all worked very hard and developed various skills which will provide them with skills for life and work.”
One such pupil was Nila Hay, who came first with Shark Attack. She said: “I really enjoyed the cereal challenge and winning was great. I have learned various skills such as teamwork, presentation skills, problem solving, communication and ICT skills. It was hard work to get everything done but if I was offered the opportunity again, I would do it again.”
Ms Khanam finished by thanking all the business studies and other teachers who worked with the S1 Pupils.
“I would also like to thank Economic Development’s Culture of Enterprise Programme who sponsored the prizes and all the Dragons for giving up the time to take part.”