NAKEY BAKEY, the healthy, free-from-granola-based products business, previously known as Bare Baked, has announced a full rebrand in light of unexpected trademark licensing challenges from an American company. This obstacle for any small business has now unfolded into a remarkable and exhilarating chapter for Megan Murrie, owner of the Methil-based business. As a small business, establishing brand recognition in the market requires relentless effort, making the thought of starting anew a legitimate concern. However, navigating through challenging business situations entails taking one step at a time, leading to the emergence of positive outcomes and new opportunities.
Megan explained, “Amidst the rebranding process, there arose a golden opportunity to modernise the brand based on valuable feedback accumulated over the past year. From a fresh and captivating logo to revitalised packaging and a new website, the reveal of the new look promises a more attractive and contemporary brand identity. This rebrand paves the way for the introduction of innovative products that have been in development, including exclusive offerings not yet available in the market. The launch of convenient 'grab-a-granola' mini bags will cater to on-the-go consumers, along with the introduction of the new allergy-free granola butter.”
A client of Business Gateway Fife, Megan received support and advice from business adviser, Shona Morrison. Shona commented, “Nakey Bakey is now collaborating with Real Foods and Gym 64, marking a significant milestone in its journey towards introducing new and enticing product lines. Megan remains steadfast in her commitment to progress, even in the face of challenges, with a mission to assist those who have struggled with food-related issues and allergies, similar to her own experiences.”
Megan recently attended the Bowhouse Market weekend with her full range of products.
Whether thinking of starting a business or looking to grow or sustain an existing business, contact Business Gateway Fife on 01592 858333 for a variety of advice and support or visit www.businessgatewayfife.com
