Award Winning Haggis Takes Off to Hong Kong
Scottish artisanal business The Farmer’s Son has secured a listing with high-end supermarket, City Super, to export their award-winning Black Pudding, Haggis and White Pudding across the globe to Hong Kong.
Founded four years ago, The Farmer’s Son produces a range of Scottish meat puddings from locally sourced all-natural Scottish ingredients. Sourcing the best local ingredients is really important to founder Pete Mitchell, who only uses the finest PGI Scotch Beef, local high welfare pork and Scottish produced oats in his products.
The introduction with the luxury Hong Kong store was made when The Farmer’s Son showcased their products at a Scotland Food and Drink export event. Partnering with City Super, who operate 21 stores in Hong Kong, offers The Farmer’s Son an opportunity to share their delicious products in prime location stores in the city, in time for Scottish expats to celebrate Burns Night on January 25th.
However, the path to one of Hong Kong’s most prestigious stores has not been without its challenges as The Farmer’s Son has had to contend with a global pandemic and local political unrest. Pete Mitchell, founder of The Farmer’s Son said ‘We initially started talks over a year ago, however with such uncertainty over the year, both locally in Hong Kong and globally with the Corona Virus pandemic we were unsure if the deal would go ahead. We are delighted that all our hard work has paid off and our first order to City Super is on its way’
Pete added ‘We are very excited to be able to take our award-winning products to the Hong Kong market, we have already seen a high demand in the UK with luxury food retailers up and down the country selling our products. We feel that the desire from Hong Kong consumers to procure the best will make The Farmer’s Son the perfect fit at City Super.’