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POP-UP BUSINESS LOOKS TO LONG-TERM FUTURE

Seaweed

East Neuk Seaweed was one of just a handful of businesses to be selected for Business Gateway Fife’s Pop-Up Business School, which took place in March. At the time, the business was in its first year of trading and needed help to take its growth to the next level.

Business owner, Jayson Byles explained

“I participated in the Pop-Up Business School to support the growth of the business, and I’m glad I did! Not only did I meet other like-minded entrepreneurs, but I learnt a lot about managing a business, in particular online marketing.”

This course couldn’t have come at a better time for Jayson, as lockdown came shortly after, and he had to change the way be interacted with clients. Some webinars followed, but ultimately Jayson prepared for post-lockdown, via an online marketing campaign, so he could get back out into his natural environment.

East Neuk Seaweed’s workshops are proving a massive hit, with clients of all ages, enthralled to learn about seaweeds.

Jayson added:

“My next steps are to introduce an educational programme for schools in Fife to foster the inquisitiveness of children, to create a cookery workshop by early next year, as well as recruit a couple of members of staff, particularly to help during peak season.”

Jayson has attended several Business Gateway Fife workshops and watched online tutorials, to support his growth strategy.

Jayson Byles Seaweed forager Scotland Kelp Forest 1.jpg

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