Fife businesses go online to deliver

Online trading can help brick and mortar businesses survive COVID-19 and, crucially, assist building a more resilient business post lockdown. No longer is ‘click’ seen as the enemy of ‘brick’, they can sit alongside giving businesses several routes to market, and enabling 24/7 trading. Fife businesses are a shining example of this adaptation as they adjust to make online trading easier for customers.

A digital high street has been created in Kirkcaldy in a bid to encourage the purchase of local goods. Kirkcaldy businesses are the first in Scotland to trade online using the award winning shopping platform, ShopAppy, which will bring the town’s businesses into one collective online marketplace.

ShopAppy Kirkcaldy enables shoppers to select products and services from different businesses and complete the transaction in one place.

The pilot project has been supported by Fife Council Economic Development and the Town Centre Development Unit to help product and process development, and is being delivered by the newly formed “Love Oor Lang Toun” group with support from Greener Kirkcaldy, Fife Council, and other partners.

Free to use initially, ShopAppy Kirkcaldy enables local businesses to get online and trade within a matter of hours or, for those businesses already online, it can link to existing sites and social media platforms. For more information email:

Also supporting local trading is Cupar’s Horisk Leslie, which has launched a community website to connect customers and local businesses. Local To Your Door is free and aims to be a central resource for businesses to let customers know they are open.

Brian Horisk of Horisk Leslie, said:

“There are a number of lists online, but they are often hard to find and search, or very sector-specific. As a web development business, we thought we could do something more user-friendly and practical for customers. We’ve also added some advanced features for businesses such as allowing them to precisely define delivery areas either by postcode or drawing an area on a map to allow customers to find just those businesses which can deliver to them.”

Another new online platform has been created, but this time for independent operators. Leven-based OGAV Ltd has developed a simplistic, but effective, tool for SMEs to establish an online offering in less than half an hour. The results speak for themselves – Golf Inn @ Ladybank developed an online offering and, in just six working days, generated 70 new orders with an additional new revenue stream of over £1,700.

OGAV Online is an online ordering platform, enabling businesses to adapt and sell their products online, no matter their sector. It can be controlled via smart phone and provides a range of data and relevant reports in the business admin portal.

OGAV Online has been built and developed as a direct result of COVID-19, but stems from one of OGAV’s e-commerce platforms, which has been proving popular with independentretail grocery stores.

Will Blake, Managing Director of OGAV Ltd., said:

“We created OGAV Online as a means of helping local businesses trade during lockdown. It’s such a simple ordering platform, and can be created, with no set up fees, extremely easily. There are minimal transaction fees for orders and payments, but businesses can offset these against the cost of the products sold online. It really is a free platform with a wide range of services and real time data for analysis.

“We’ve had clients who have had great success using this platform – in addition to Golf Inn @ Ladybank, Tee House Catering Co Ltd based at Ladybank Golf Club is ready to re-open to serve food, drink and snacks to golfers when lockdown restrictions ease.”

And finally, recognising the strength and importance of Fife’s food and drink sector, a new group has been created in Fife connecting customers with local businesses. Managed by Food from Fife, the regional food group for Fife, the Facebook page – Fife Food & Drink Stockists, Deliveries, Takeaways - is a space for sharing the services of food and drink producers, food shops, takeaways, restaurants, community groups and everything in between!

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