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Bplastic free adapts to COVID-19 times

Bplastic

2020 wasn’t quite the year Bplastic free (www.bplasticfree.com) had anticipated.

The closure of the non-essential retail sector and without fairs, markets, or events, like so many other small businesses Bplastic free has had to adapt and change.

Catriona Mann, the entrepreneur behind Bplastic free, told fbm Update: “With retail closed or restricted, it’s been tricky, businesses are definitely more cautious about investing in new products and missing out on trade shows and exhibitions has definitely impacted our growth.”

Not to be held back, Catriona has adapted and gone online as much as possible, participating in virtual markets and reaching new business customers from Orkney to Cornwall via online wholesalers. Taking advantage of the many webinars offered by Business Gateway Fife, she has improved her digital knowledge and presence, including listing Waxyz, its reusable food wraps, on Amazon. Catriona hopes too that opportunities will come from her online participation in the recently launched Scotland’s Speciality Food Show, which runs online, all year.

Bplastic free also offers a white label service for organisations and businesses to highlight their own eco credentials. The past year has seen projects successfully delivered for Scotmid Co-Op, the University of Glasgow, and Pilgrim Cheese.

Catriona is fortunate to be part of the Royal Bank of Scotland’s Climate Entrepreneur Accelerator Programme, which has been a great platform for her to connect and network despite working from home. It has also enabled Catriona to participate in a variety of webinars, whilst being held to account and challenged by her business adviser.

Catriona added: “I’m excited about the year ahead. I believe we will soon switch to a more positive outlook, benefiting from a revitalised economy as things start to ease and that a continuing focus on climate change and shopping local will help small businesses like Bplastic free thrive.

Tags: food-drink
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